Growth Inbound Manager H/F

Description

Les missions du poste Skello in a nutshellAt Skello, we build the go-to HR solution for planning and managing frontline teams.In Europe, frontline teams make up 50% of the workforce, but only 20% of digital solutions are truly designed for them.Skello was created to fill this gap: A collaborative and intuitive platform that simplifies the day-to-day for managers and employees, by optimising and automating the tasks that make all the difference.We put frontline teams at the heart of everything we do. With intelligent tools like our Skello Assistant and smart planner, we address their unique needs directly.Our ambition is simple: to become the go-to HR solution for every frontline team in Europe.Skello key figures - 7 Key Sectors- 25,000 businesses currently trust Skello.- 600,000 employees use Skello daily.- Over 400 colleagues make up the Skello team.- 3 European hubs : Paris, Lille, and Barcelona. Our culture We know that reaching our mission, means living by strong values every single day. Set the bar higher everyday Have each other's back Imagine tomorrow, start today Focus on customers first Take work seriously, not ourselves What you'll do - Design and execute Skello's inbound strategy across all markets (France, Spain, Italy, Belgium, Luxembourg, Switzerland). - Build a scalable acquisition system combining SEO, content, automation, and conversion optimization. - Leverage AI and LLMs (yes, deeply, not just for prompts) to multiply content output, speed, and personalization. - Use tools like HubSpot, Notion, and Looker to operate at a new level of productivity. - Lead a data-driven content strategy: reports, landing pages, videos, calculators, and experiments. - Define and own your KPIs: MQLs, SQLs, MRR, CPL, and make them grow, fast. - Collaborate closely with Growth, Product Marketing, Sales, and Design to ensure alignment from awareness to revenue. Who are we looking for - 3-7 years of experience in inbound marketing and growth, ideally in a B2B SaaS or