Détail du poste We're building category-defining AI products for Finance, Planning and Operations professionals and the market is moving fast. We're looking for a data-driven, full-funnel marketing leader responsible for building and scaling Pigment's growth engine across both product-led and enterprise motions. This person will own the strategy, systems, and execution that convert awareness into qualified pipeline and revenue. You'll lead a team across growth, digital performance marketing, GEO/ SEO, website optimization, and email/lifecycle. Your mandate: build the next generation of our demand engine, a predictable, scalable growth engine that unites storytelling, targeting, and data rigor - turning world-class brand momentum into measurable business outcomes. Specifically, this role will focus on creating the strategy, operating model, and scalable programs that move us toward a signal-based demand engine-one that uses intent, business triggers, account intelligence, and engagement data to drive more precise targeting, better timing, and stronger pipeline outcomes. This role sits within Marketing and works crossfunctionally with GTM, RevOps, and CS globally. The ideal candidate brings a strong mix of strategic thinking, operational discipline, and demand generation expertise, with a proven ability to turn insight into repeatable pipeline impact. This role requires someone who is equally comfortable shaping strategy at the highest level and rolling up their sleeves to execute in a fast-moving, AI first environment. What You'll Do: - Drive comprehensive marketing plans including budget allocation and resource management to align with Pigments go-to-market strategy. Define the integrated demand generation strategy across paid, organic, outbound and lifecycle channels to drive pipeline growth and expansion. - Identify the highest-value business triggers, intent signals, and account-level indicators, then translate them into scalable growth plays that can be deployed
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