Détail du poste Overview Welcome diversity and apply as you are! At Adisseo, we cherish the value of diversity whatever it may be. The Global Poultry Strategy Manager drives and coordinates the endtoend strategy development process for the longterm Species vision and roadmap, ensuring strong alignment, crossfunctional orchestration, and effective execution. This role encompasses the identification of longterm market trends and evolving customer needs; the definition of a futureready, competitive product and solutions portfolio for the species - and its corresponding winning strategy versus major competitors - developed in close partnership with Category Managers, Business Development, and Sales & Marketing teams. It also includes the creation of a compelling strategic narrative and the development of a consistent, longterm brand strategy. Responsibilities - Ensures a deep understanding of current and emerging market trends, as well as key Customer Business Issues (CBIs), to shape and continuously refine the species strategy. - Builds and drives a robust, systematic market and competitive intelligence framework, in close collaboration with Corporate Strategy, M&A, and Global Marketing teams. - Owns and evolves the poultry strategy roadmap, defining clear strategic ambitions across categories, brands, and regions. - Acts as the guardian of strategic brand translation: transforming species and category strategies into compelling and differentiated brand diamonds, including value proposition, differentiation pillars, product functionalities, ROI drivers, brand identity, positioning, and targeting. - Influences and supports the development of category strategies to ensure seamless alignment with the overarching poultry strategy. - Validates standardized, strategyaligned species materials for internal and external audiences; oversees the strategic narrative across website, social media, and other communication channels. - Trains global and regional marketing teams, as wel
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