Senior Product Marketing H/F

Description

Les missions du poste Ingéniosité des matériaux, excellence industrielle, impact mesurable. De Paris à Avrillé, Expliseat fait avancer une mobilité plus légère et plus responsable. At Expliseat, we are reinventing the way people travel. Since 2012, our patented ultralight aircraft seats have been making planes lighter, reducing fuel consumption, and cutting CO emissions. With over 10,000 seats already flying worldwide, we are the leader in ultralight seats for regional aviation and are now expanding into the medium-haul market. Our mission? Combine performance, comfort, and a positive environmental impact. Join a passionate team where innovation, agility, and bold ideas drive every project-and help decarbonize tomorrow's mobility About the Role : In a market dominated by heavy, complex legacy seats, Expliseat is disrupting the seat segment with a unique value proposition: the lightest seat in the world, without compromise. As the Product Marketing Director, you own the global positioning, the messaging, and the go-to-market strategy for our products. You act as the vital link between our Engineering team (Technical innovation) and our Regional Sales teams (Market reality). 1. Product Strategy & Positioning (The "Why") - Market & Competitor Intelligence: Be the absolute expert on the seating market. Dissect competitor products (Collins, Safran, Recaro...), pricing strategies, and feature roadmaps to identify Expliseat's winning angles. - Value Proposition Definition: Craft a compelling narrative that shifts the paradigm. Move the conversation from just "weight savings" to "revenue generation," "range extension," and "superior passenger experience" for premium cabins. - Pricing Strategy: Define and maintain the global pricing guidelines and option catalog strategies to maximize margins while remaining competitive. 2. Sales Enablement & Asset Creation (The "How") - Sales Toolkit Factory: Produce high-impact sales assets for the Regional VPs and Customer Marketing teams